Does gender make a difference? How female leaders are gaining momentum

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In a world dominated by men, the woman’s path to managerial, supervisory, and ownership roles has been slow and rocky, with only about 15% of women holding positions at the director level or above.  Historically, leadership roles for women in the hospitality industry were sparse with limited opportunity for promotion; however, perceptions are beginning to change and a light has appeared at the end of the tunnel.

In an effort to enhance performance, corporations are beginning to ask, “How does the gender of those in supervisory roles affect customer ratings of restaurant appearance and food safety performance?”  With a precedent that women have been traditionally more attune to engaging in cleanliness practices and food safety behaviors, such as hand washing and equipment sanitation, and the knowledge that consumers equate clean bathrooms with clean and safe kitchens, corporations are looking critically at the potential need for a gender shift in the industry.

Studies have concluded that restaurants run by women scored significantly higher in both store appearance and food safety performance than those run by men.  As a result, large corporations, such as Burger King and McDonald’s, are endeavoring to hire more women in leadership roles.  With hope, the enhanced performance exhibited by female leaders will lead to the banishment of gender stereotypes in the hospitality industry and a proliferation of women managers, supervisors, and owners in the hospitality and food service industries.  Go ladies!

Mathe-Soulek, K., Roseman, M. G., & Scott-Halsell, S. (2014). Does the gender of quick-service franchisees and corporate supervisors and managers affect restaurant appearance and food safety performance?. Journal Of Foodservice Business Research, 17, 472-782. doi: 10.1080/15378020.2014.967568

LH

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