Growing and Managing Online Communities
In
the 2016, September edition of the Journal of Academy of Nutrition and
Dietetics, Tony Peregrin writes about the growth and expansion of online
communities. With social media use
increasing from 8% in 2005 to 72% now, it is important for registered dietitian
nutritionists to use this platform to broadcast nutrition information to online
communities. Social media is a great
method to reach out to people and build a following. Online communities are present in a variety
of networking sites including Facebook, You Tube, Twitter, Instagram, LinkedIn,
and even smart-phone applications.
Social
media can be an important tool for clinicians and health care providers to deliver
accurate information to community members about treatment, diagnosis, nutrition
information, and etc. The majority of people
research health related question on the internet, which is not always the most
reliable method due to non-accredited sources.
Another benefit for clinicians using social media accounts is to stay
up-to-date with new research. Social
media provides a place to post the latest findings; for example, Twitter and
Facebook can be used by Medline to share articles of recent scientific research. Online communities are rapidly growing; today’s
culture involves reaching people through a screen. Health care providers and other organizations
should manage their online communities and social media accounts to deliver
accurate and resourceful information to their following.
Management
of online communities is especially important for dietitians to foster. The science of nutrition is constantly
changing and there are a lot of self-proclaimed “nutritionists” trying to dupe
people into thinking trendy diets are the best method to weight loss. These “diets” could also be potentially
dangerous and there is no evidence based research to corroborate their
statements. Registered dietitian nutritionist
can use social media platforms to provide safe and effective interventions for
people as well as debunking nutrition myths and educating metabolically why
these diets do not work.
Peregrin, T. (2015).
Best Practices for Growing and Managing Online Communities. Journal of the Academy of Nutrition and Dietetics.
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