Consumers May See 'Organic' & 'Non-GMO' Food Labels as Synonymous

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Post #3

A new study has come out stating that many consumers view "non-GMO" and "organic" as synonymous. The two labels are not identical. The "Non-GMO verified project" label actually does allow up to 0.9% of genetically modified ingredients. The "organic" label does not allow any amount of genetically modified ingredients. In June 2016, Congress passed a law that required companies to label their genetically modified ingredients and products by June 2018.

Over 1,000 people were surveyed to see how much more consumers are willing to spend if a product is labeled with either of the two mentioned above. Purchasing of apples and granola bars were chosen as topics to include in the survey. Granola bars represent a manufactured food that is "commonly differentiated by the absence of genetic material." Apples represent a fresh fruit that would require companies to disclose if their crop contains genetic material.

Regarding boxes of granola, consumers were willing to pay 35 cents more for "non-GMO" labels and 9 cents more for granola bar boxes that were labeled "organic." Regarding apples, consumers were willing to pay 35 cents more for apples labeled "non-GMO" and 40 cents more for apples labeled "organic." The researchers concluded that consumers do not distinguish between the two labels. Even though organic items are now allowed to contain any genetically modified material, the label "non-GMO verified" communicates more of an absence of genetic material to those buying the product.

http://www.todaysdietitian.com/news/112217_news.shtml

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