Social Media – Marketing Your Brand

-


Learn how nutrition professionals are using Facebook, Twitter, and blogs to network, promote nutrition messages, and receive business opportunities they never dreamed possible. 


The Power of Social Networking — Here’s How You Can Use It to Market Your Brand
By Christina M. Barth, BA, and Christin L. Seher, MS, RD, LD
Today’s Dietitian
Vol. 14 No. 5 P. 36

http://www.todaysdietitian.com/newarchives/050112p36.shtml


8 Tips for Effective Social Media Communication
Here’s how to develop an online presence built on integrity so you can post, tweet, and blog nutrition messages and have a positive influence in the dietetics social media space.

 1. Show integrity. Treat the statements you make online as if you’re making them face to face.

 2. Remain authentic. Always state who you are and who you represent when posting online.

 3. Stay civil. If you disagree with a post, respectfully disagree while acknowledging different viewpoints, being considerate of diverse opinions.

 4. Take precautions. Always safeguard personal information, and remember that once information is posted online it stays online.

 5. Show professionalism. Always remain ethical, and keep professional and public lives separate. Be cognizant that behavior online affects the reputation of individuals, employers, and organizations as well as the profession as a whole.

 6. Keep info confidential. It’s not appropriate to divulge sensitive patient information or discuss clients in a way that violates their privacy.

 7. Value originality. Posting trademarked or copyrighted content or intellectual property is never allowed. Give credit where credit is due by citing the source of your information and ideas.

 8. Scrutinize your online presence. Monitor your virtual identity routinely to ensure your information is accurate and credible.

 —  Adapted from the social networking guidelines of the Ohio Dietetic Association

 ~Abby 

Comments

Post a Comment

Popular posts from this blog

Do you struggle with pre and post exercise nutrition?

-
Image
What should i eat before and after a workout? First things first…carbohydrates, proteins and fats are important for the body before  and after exercise. Exercising muscle preferentially uses carbohydrates from stored glycogen, but fats are also an important fuel source for energy production during exercise. Fats and carbohydrates are the two major fuel sources during exercise. Fats must be translocated and broken down from their storage form before they are used. Typically there is enough carbohydrate stored as muscle glycogen for exercise but as muscle glycogen stores decline, the skeletal muscle will then use some amino acids (basic components of all protein). More specifically, the amino acid leucine is used for energy.              It is important to consume an adequate amount of carbohydrates exercise to delay fatigue and minimize gastrointestinal distress. It is also important to consume enough fluids to prev...
Read more

Child Malnutrition

-
New approach to childhood malnutrition may reduce relapses, deaths http://www.sciencedaily.com/releases/2015/02/150211124024.htm               Moderate acute malnutrition is experienced by 35 million children worldwide. A new study led by researchers from Washington University School of Medicine in St. Louis has suggested that feeding children until they have met target measures of arm circumference and weight may be more important than a set 12 week feeding time. However, researchers have found that the current targets, set by the World Health Organization (WHO) may not be sufficient and raising these targets slightly could significantly reduce the risk of relapse in malnourished children; a condition that has a 37% relapse rate. The study took place in rural Malawi and was comprised of 2,349 moderately malnourished children aged 6 months to 5 years old. Children were evaluated 12 months after treatment; 1,967 rec...
Read more

Harvest of the Month

-
Image
Harvest of the Month  August – Corn Good source of  fiber Carbohydrate source for energy Antioxidants Contains vitamins and minerals ½ cup or 1 ear = 80 calories   http://www.whfoods.com/genpage.php?tname=foodspice&dbid=90 September – Watermelon High in vitamin A and vitamin C Antioxidants and anti-inflammatory support 1 cup cubed = 46 calories http://www.whfoods.com/genpage.php?tname=foodspice&dbid=31 October – Apples High in fiber Vitamin C Abundant amount of antioxidants 1 medium = 95 calories  http://www.whfoods.com/genpage.php?tname=foodspice&dbid=15 November – Squash and Pumpkin High in vitamin A, vitamin C, vitamin K, vitamin B2, B3 & B6 Many minerals  High in fiber Multiple antioxidant properties  1 cup = 76 calories  http://www.whfoods.com/genpage.php?tname=foodspice&dbid=63 Decembe...
Read more